80 20 Shoes Are The Footwear Brand For Modern Exploratory Women

The idea behind the name comes from Ce Ce Chin’s observation that of all the items in our wardrobes, we tend to wear 20% of them, 80% of the time. Thus the smallest percentage of our clothes has the biggest impact on our lives. The ethos behind 80 20 shoes is fun-loving fashion, easy to wear, effortless style. At 80 20 shoes, they follow a simple formula: 80% life + 20% shoes = 100% love. In fact, if you were to pay them a visit, the first thing you would see on the wall is a massive neon sign shining out this very formula.

The 80 20 Shoes footwear line was started five years ago by up and coming star of the fashion world Ce Ce Chin. Having already worked for some of the biggest names in the industry, Calvin Klein, Donna Karan, Michael Kors, Ce Ce was ready to start out on her own. Inspired by vintage fashion magazines (and even one adult magazine published for women in the seventies) Ce Ce got to work on her own unique line of footwear.

Her take on the 80 20 philosophy, focusing on the 20% of your life that makes 80% of the difference is reflected in her footwear. After five years in business, she has managed to not only meet the needs of her customers but manages to remain true to herself. It is this combination, Ce Ce recognizes after working with the greats, that sets truly unique designers apart from the crowd.

Shoes have long been considered the root force of fashion. No outfit can be considered complete without the correct footwear. Running through the 80 20 shoes line, is the idea that fashion is about lifestyle, of effortlessly living your life with your shoes taking you there. Testament to this philosophy are the features on 80 20 shoes have filled the pages of the most prestigious fashion and lifestyle magazines. Elle, Cosmopolitan, Marie Claire, Vogue, to name but a few have all raved about Ce Ce’s latest collections.

In five years 80 20 shoes has become an internationally recognized footwear brand with a cult following in Europe and Asia as well as in the U.S. Having been raised up from its original roots in street culture, 80 20 shoes are fast becoming the must have footwear for modern, exploratory, renaissance women across the globe.